$lave began in 2007 as the brainchild of artist Ben Horton. The name and ethos of the brand alludes to the concept that large parts of the population are controlled by or dependent on existing norms within society. Horton’s distinctive graphics for Slave serve as a tongue-in-cheek reminder to keep tabs on the freedoms we may be sacrificing. Matt Mumford, Jon Allie, Anthony Schultz and Jon Goemann represent Slave skateboards.