Loser Machine

Loser Machine is a unique project initiated by former Zero Skateboards pro Adrian Lopez in 2009. Loser Machine is a complete collection that goes far beyond that typical Tees, jeans, and hats formula that many skate apparel brands rely on. Loser Machine is bringing an authentic great outdoors vibe to the table.Adrian Lopez is a well-respected veteran in the skateboard industry, and was a long running pro from the gnarliness-pioneering American skateboard manufacturer Zero. Lopez put out consistently bone-crushing video parts for Zero, featuring in their very first video outing ‘Thrill of it All’ in 1997, to the now classic ‘Misled Youth’ in 1999, all the way up to ‘Dying to Live’ in 2002, before transferring over for a brief stint on Zero’s sister company Mystery. Loser Machine encompasses Lopez’s evident fondness for outdoor pursuits such as camping, fishing and hunting, and with the brand’s range venturing into leather motorcycle gloves, denim vests, and floral print button-downs, there is already strong evidence to suggest that this is a well-conceived project from a skater with good taste.