Call Me 917

Call Me 917 or NineOneSeven is one of Alex Olson's brands, the other being Bianca Chandôn. Designer and pro skater Alex takes inspiration from music, fashion and photography and has described the 917 brand as a real core skate thing only available at selected skate shops. (917) 692-2706. Not many brands would be able to survive every single one of its riders simultaneously quitting, however, Alex took it in his stride and still managed to man the good-ship 917 single-handedly, having never compromised the Lo-Fi, business oriented, aesthetic which the brand had become known for.