Hélas is a headwear brand founded by Adidas Pro Lucas Puig and fellow Frenchmen Clement Brunel, and Stephen Khou. Since their launch in 2011, Hélas has gained a cult following and is proudly worn by some of the biggest names in skateboarding. Adidas' collaboration with Helas is a modern head-to-toe take on classic 80's tennis inspired fashion silhouettes.