Polar Skate Co. Fall 23 Lookbook

There're lots of different things brands do can promote their gear every season. From the humble studio shoot to the full length video, we're all super keen to see what our favourite companies are up to.

With Polar Skate Co. slowly but surely becoming an industry veteran, you would forgive them for coming up short in the lookbook idea department. But this new Fall lookbook is far from complacent and we'd go as far as saying it's very very good.

Taking, what looks like, inspiration from street photography legends such as Mark Cohen and Bruce Gilden, this collection of photos by Sirus F Gahan uses some "up close and personal" techniques to showcase the latest collection in the streets of London. Like the lookbook, this season's Polar drop is tasteful stuff and has us scolding ourselves for even mentioning complacency around Pontus Alv's brand. 

Take a look at the lookbook below and set your alarms for early doors on Friday 25th August to shop the collection.