John Rattray - Why So Sad?

John Rattray should need no introduction, But for those of you that might not be familiar with this Scottish legend let us remind you of what an animal he is on his skateboard and what he's done to put UK skaters on the map. Check out a bunch of his classic parts, pics and covers below then read more about the Why So Sad project and John's story by clicking your way to the Nike SB website.

Why So Sad? is not a charity but rather, a storytelling platform that approaches a serious subject through a lighthearted play on skateboarding’s language. The “Sad Plant” & “Sad Grab” are two tricks adopted as motifs to symbolize the conversation. “I think of it like a shared code,” Rattray has said. The mission of the project is to invite conversation. It simply asks that—as well as skating or riding— we also take some time to stop talk, listen, read & learn about this subject.