GINO IANUCCI - POETS

We recently started stocking a brand called "Poets" from the mind of the legendary Gino Iannucci. Growing up in the 90's skateboarding was different, you completely idolised your favourite skaters and waited patiently for them to drop their next video part which would generally be every two years. Gino was a god to anyone who considered themselves as a street skater. His style was way ahead, his trick selection was floorless, he skated fast and was just generally really cool and always left you wanting more. The way he would land his tricks wasn't exactly "perfect" either, he might kick out a leg or be twisted completely backwards but this only made his skating look even more graceful and basically dope as fuck. In this day and age of skaters posting every thing they've ever landed or posting a trick every time they skate it seems mad to think he would drop a part every two years. But this is why Gino is still relevant today, he created a mystique around his output not unlike certain rapper's, like the late MF DOOM. People would hang on to even a short clip of him pushing or doing just a nose slide at speed, no cheesy interviews or weird insights into his life just raw skating at its best. We thought we'd take you through some of his parts just in case you might not have heard of him and wondered what the fuss was about.

"20 Shot Sequence"

Kool G Rap sets the tone while Gino fucks up a manner of classic 90's spots. The first line is at the famous Wallenburgh school which is still skated today (Brandon Turner's recent switch hardflip). At this time ledge and manual tricks were the one and Gino was right at the forefront of progressive tech tricks. Nollie flip tailslides and halfcab flip noseslides are still well hard!

Gino in Trilogy 

This part is a perfect example of Gino's style inspiring a generation to learn switch tricks at speed. Even when he does a trick a bit mad like the front nose that locks in weird then he tic tacs out it's still more intriguing than a perfect one and he makes it work. The switch shuvit heelflip over the gap could be the most switch looking trick ever too. 

Keenan and Gino In "Mouse" 

This one's the perfect example of "leaving you wanting more". Two tricks in a 58 second part is mad but this was enough to leave a generation so keen for more! The nollie 270 switch back tail was just absolutely mind blowing. Keenan is a whole other blog post but he was an absolute style god too. Rest in Peace

The Chocolate Tour

Over a minute of Gino to a GZA intrumental was on repeat in my house when this video came out. At this time towards the end of the nineties people were trying dress abit more flashy wearing swishy pants and tech massive shoes. Gino always keeping it classy in the best gear too. Gino showing everyone that less is more once again.

"Yeah Right"

As the skate world seems to be getting gnarlier with people jumping and generally going ham, Gino is right there with the rest pumping "Guns and Roses" jumping down double sets and going even faster than usual. So many highlights in this one.

"Hot Chocolate"

This one is a bit different and actually did show a little more of Gino's process. Battling for tricks to "The Streets" was pretty damn motivational at the time and still is to this day. Wish he'd got that switch shuv though. It was looking banging!

Now when you see that clip of Gino and everyone going mad, maybe you might be posting a crown emoji too. There's a few more part's and guest features of Gino out there but I thought I'd leave you wanting more just like the man himself. 

Go Check out POETS over on the shop and await the next sighting of one of the kings of style.