Fucking Awesome

Founded in 2001 by Jason Dill, Fucking Awesome (better known as FA) started as a clothing brand with strong DIY ethos and desire for escapism through it’s designs. With a strong visual identity directly from the mind of Dill and early backing from Supreme, FA became popular in the streetwear world and even saw Kanye West wearing one of its signature all-over print hoodies.

Following this initial success, the brand quietened down until 2014 when Jason Dill and fellow Alien Workshop teammate left their board sponsor to restart Fucking Awesome as a legitimate skateboard brand with the desire to build a team as well as establish strong clothing and hardware brand.

Off the back of the success Supreme’s first full length video Cherry, Fucking Awesome sky-rocketed with the infusion of new and established talent with the likes of Dylan Rieder, Tyshawn Jones, Na-Kel Smith, Sean Pablo, Sage Elsesser, Ben Kadow and Kevin Bradley. The brand’s team also now includes Elijah Berle, Aidan Mackey, Louie Lopez, Vincent Touzery, Beatrice Domond and Gino Iannucci.

In 2014, Dill and AVE founded sister company Hockey, increasing the number of riders for the company and further bolstering the popularity of FA. Since this time Fucking Awesome has grown exponentially in popularity and have collaborated with some serious brands such as Vans, adidas skateboarding and Converse. 

Fucking Awesome clothing and hardware to this day features bold designs, angst-driven graphics and non-conformist collages all positing the brand’s cult like appeal. From solely producing t-shirts, hoodies and sweatshirts, FA now produces a whole range of soft goods including knitwear, jerseys, Jackets, pants and accessories while also dropping decks and other hardware every season.